With the rise of web2.0,E-journal is regarded as another hot area of internet following the blog, commentary network even say: if we say that 2005 is the China year of the blog , then 2006 is the year of Chinese E-journal. E-journal has impacted significantly on economics and society, which led to the academic and the industry media attention.On December 15 2005,E-journal was published in the name of well-known presenters ,media people and intellectuals Yang Lan. In this study, from the dissemination of psychological perspective, based on feminist theory, the dissemination of psychological theory and communication theory, the E-journal is used as the research object, using content analysis approach of its text layout , picture layout ,advertising layout and network interaction of women to present a more clear and detailed E-journal image of the women.The purpose of this study believe that E-journal of the image of women has the different characteristics from traditional media in text, picture, advertising layouts. It's shown the impact of gender and genger tending to balance. The image of the interaction of women is shown a female traditional gender awareness in the information needs and E-journal issue of gender balance.Demand for interactive layout of readers with the traditional image of women in line, and in the text layout, images, layout and advertising space by the image to show the characteristics of women between the new feature is a sort of non-correspondence. Or this does not correspond to the reality of life associated with the traditional ideology of women that tends to correspond to the changes, but at this stage such differences still exist