Entertainment news leaved the womb from the cultural news, broke through the reportage way which formerly ossified, obtained the considerable development in recent years. The communication media has covered the newspaper, the broadcast, the television, the network, and the dissemination content has been also richer widely. In recent years, the entertainment news has become "the final territory" in our country reportage competition, competed increasingly fierce.The entertainment news while for receives the audiences to provide the entertainment, alleviation pressure, to enhanced audience's esthetic appeal, the enhancement education guidance aspect is also played the vital role. But in society's reforming time, the entertainment news from disseminated to receive each link all had some problems.The article first to the entertainment news production, the development has carried on the brief review, has analyzed the reason which the entertainment news produces, but also has given the affirmation through the entertainment news functional analysis to the entertainment news. Then to the entertainment news disseminator, the entertainment news vector and the entertainment news is launched separately the audiences the elaboration: Through to the entertainment news disseminator achievement demonstration, proposed first entertainment news passing on must strengthen the autonomy, and auxiliary by heteronomy; Again analyzes the entertainment news vector in entertainment news spreading process performance, how proposes the entertainment news media health dissemination entertainment news strategy; Finally through to the entertainment news audience's analysis, was proposed the entertainment news must accept positively the audiences the medium accomplishment education, sharpens the medium accomplishment ability.The descriptive research, the explanatory research, the case research are the main research techniques which this article utilizes.